Description:
My.Talkinbusiness.net is a website for SBE students and faculty/staff members. It processes submissions and publishes them on the website and distributes it to a variety of social media channels including a weekly email newsletter digest. The project is part of SBE's communication strategy and a presentation is available here.
Timetable:
December 1 Unofficial launch of the website,
December 21 Last SBE-Weekly (predecessor) was send out
January 19 First My TalkinBusiness Weekly was send out to 6351 subscribers in three editions
January 22 Update of Submission form, Bug fixing and preparation of the In house-Information Campaign
Communication specifications:
My.TalkinBusiness.net distributes its content via five different channels to its audience.
- My TalkinBusiness Weekly - Newsletter
- My TalkinBusiness Mobile - IOS Web App
- My TalkinBusiness Day-lie - Feedburner Newsletter
- My TalkinBusiness Social - Facebook Group
- My TalkinBusiness Website/RSS
- My TalkinBusiness EleUM Edition
- My TalkinBusiness Weekly
The newsletter design is adjusted to the house style with a fresh twist.
2. My TalkinBusiness Mobile - IOS Web App
The My TalkinBusiness Mobile application works on all Iphone and Ipads and runs under the name of My Talkinbusiness mobile. To install the app users go to the website http://my.talkinbusiness.net and if they use a mobile IOS device (Iphone and Ipad) they will see a message on the top-left corner of the screen:
3. My TalkinBusiness Day-lie - Feedburner Newsletter
This feature is gives subscribers a daily update of published posts per email. To sign up users just need to put in their email address.
Once signed up they receive a daily update per email which looks something like this:
4. My TalkinBusiness Social - Facebook Group
All posts are propagated automatically to three Facebook groups which can be accessed by anyone with a Facebook account. It allows members to receive the messages conveniently onto their smartphone's Facebook application.
5. My TalkinBusiness Website/RSS
The website is powered by Wordpress and uses a mobile theme to be responsive to the device. It features a submission form that allows users to submit messages for the website, Wall of Opportunities and the Event Calendar directly into the content management system without a registration (on the Front-End). The website is monitored with GA and SEO is applied throughout the page.
6. My TalkinBusiness MyEleUM
My Eleum is a stand alone website and embedded in EleUM visible only to SBE students and staff. It features information relevant to students such as programme overview, deadlines, ... The easy to use search function allows for quick find ability. The website is up and running since February 2013.
The old website looked like:
Facts and Figures
It is currently to early to state the visitor statistics. The subscriber base is 6315 which receive a weekly email. More information will be provided in the future.
Changelog
* Fix Security holes
Past:
* ... the holy shit...
My TalkinBusiness weekly real time performance of the last campaign
Results per campaign:
First. January 19
Second. January 26
Third. February 2
Fourth. February 8
Fifth. February 16 (Some mentioned that the email landed in SPAM folder: Employee edition)
First. January 19
Second. January 26
Third. February 2
Fourth. February 8
Fifth. February 16 (Some mentioned that the email landed in SPAM folder: Employee edition)
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